ProWein 2022 kicks off with exhibitors’ online application

Preparations for ProWein – the world’s biggest and most relevant trade fair for wines and spirits registering 6,900 exhibitors from 64 countries and 61,500 visitors from 143 nations at its latest event – have commenced. ProWein 2022 will kick off in early May with online applications. Exhibitors will be able to apply by late June at this link . Applications for the trend show “same but different” will be accepted separately from the end of May. “Our focus is very clearly on looking forward, going back to business. After all, physical events with real tastings and personal networking are indispensable to the international wines and spirits industry,” underlines Bastian Mingers, Project Director of ProWein, and adds: “Digital formats such as online tastings or virtual panel discussions are important building blocks but cannot replace the real thing – trade fairs. This has been an unmistakeable statement made by our partners and exhibitors from throughout the world. In the interest of the industry we will look to blended events with a combination of physical and virtual formats while falling back on the experience we have gathered over the past few years. In this extraordinary year we will, for instance, open our international database with our Matchmaking Tool earlier than usual so as to bring exhibitors and visitors together most efficiently.”

The hall concept with its clear segmentation according to product ranges and groups will also be developed further.

Accordingly, the hall layout at ProWein 2022 will be as follows:

• Hall 9: New World
• Hall 10: Spain
• Halls 11 and 12: France
• Hall 12: Spirits
• Halls 13 and 14: Germany
• Hall 13: Organic Wines/Packaging
• Hall 15: Italy
• Hall 16: Italy and Europe
• Hall 17: Austria and Greece
• Hall 7.0: “same but different” (separate applications possible upon request – the official start will be from late May 2021)

The ProWein Forums with their high-calibre programme will again be the centre of attraction for wine and spirits professionals offering highlights galore.