NAB Lab press conference 20/09/2022

Is zero or low alcohol a thing that everyone is going to striving for in the future? Or will this continue to develop towards a rightful place in our beloved hospitality industry? These are questions about a topic that has been on everyone’s mind the last few years. As a modern society we have been starting to become more aware and conscious about what we eat, drink, and do. We want to keep the earth as healthy as possible. In that process we notice that people want to keep themselves as healthy as possible too, to enjoy this beautiful earth and life as long as possible and in order to develop the best version of ourselves. This initiative called Nab Lab 0.0 provides us an answer to part of these questions. An initiative brought forward by Servicecenter 4 Hospitality.

There can be numerous reasons why a person chooses not do drink. What those reasons are is irrelevant. As a hospitality business we must embrace the diversity of our guests and we are already putting in efforts to make this happen. Think of the options we have on menus now for vegan, gluten free or dishes suited for certain religious groups. When we try so hard to create a menu suited for everyone’s needs, this must reflect in our beverage assortment as the next step. As humans we have always been taught that alcohol is very much linked to different social events and traditions, think of Champagne at New Years eve, a bottle of wine with the business lunch or having beers with colleagues on Friday night. People who choose not to drink, should not be excluded from enjoying the full experience just because they do not drink alcohol. More and more bars and restaurants are getting onboard and provide their guests with alcohol free beer, wine, or spirits. The idea behind this initiative is that venue owners and hospitality managers become aware of these alternatives and see them as a way to expand the assortment they already have and enhance the guest experience. 

The Nab Lab 0.0 Trade show is a trade event featuring zero and low alcoholic beverages and is the first of its kind to be held in the EU! During April 3rd and 4th 2023 this event will be held in Amsterdam and will connect retailers with producers and several hospitality entrepreneurs. The trade show will take place at the Taets Art & Event Park in Amsterdam, and the choice of the location is a conscious move to put Amsterdam on the map as a 0.0 city at heart. The event will function as live platform where experts will be speaking about the global mindful drinking movement, masterclasses will be organized, and international competitions will take place. In terms of experts, you can think of big names in the field, like Laura Willoughby from Club Soda and Susie Goldspink from IWRS Drinks Market Analysis. Visitors will get inspired and interact with various key figures and be informed about the alternatives and the importance of them. This event will be a must for all the entrepreneurs out there that are thinking of selling no and low alcohol in their venues or people who want to be more informed about what is happening in the market right now!

Registration and more information about this upcoming, exciting event can be found on nablab.eu
A wonderful chance to discover new and more conscious ways of enjoying life!